Cost-cutting analyzer — smart sourcing (China) + value engineering, same quality
off — showing full-price build
Cost to build — one home
Build cost / home
+ Soft costs (arch/eng/permit 15%)
Total build / home
PROFIT PER HOME (sale − build − servicing)
Site & infrastructure — the gate + everything we talked about (one-time, shared)
Total site & infrastructure
Whole project — homes
Homes build cost (× homes)
+ Lot servicing (× homes)
+ Site & infrastructure (gate, roads, water, power…)
TOTAL PROJECT COST
Total sales revenue
PROJECT PROFIT
Margin
Sensitivity — project profit if sale price / build cost move ±10%
Profit ($)
Cost −10%
Cost base
Cost +10%
The pitfalls playbook rule: the pro-forma must survive the DOWNSIDE cell (sale −10% · cost +10%). If that cell is red, the plan needs contingency, phasing, or a lower land basis — not hope.